Welcome to Breezy! We can’t wait to start working with you to level up your partner discovery.
Every brand will have different needs and different ways of getting the most out of the Breezy software. However, there’s one reason that every brand is here, and that’s finding hyper-relevant partners to help them grow their business.
In order to do that, you’ll need to know how to carry out three simple steps: running a search, identifying Prospects and Leads, and requesting their contact information.
Here, we’ll look at the first of those three steps – how to run a partner search that has the best possible chance of generating you high-value Prospects, Leads and ultimately, Partners. To get started, just follow our step-by-step guide below.
1. Add Products
When you first set up your account, you’ll be asked to add a Product. Once you’ve finished onboarding, you’ll have the option to add many more. Just head over to your central brand dashboard and click ‘Add Product’ or scroll down to view the Products you’ve already created.
But what exactly is a Product?
Well, in Breezy terms, a Product is the top-level category of your search. For every Product that you enter, you’ll be able to run searches, view reports and identify relevant partnership opportunities.
We’ve called it a ‘Product’ because usually, that’s the ‘thing’ that brands want their partners to promote. However, a Breezy Product can also be a service. So, if your brand sells services rather than products, then that’s what you’ll need to enter here.
Let’s look at an example.
An events agency might sell event venue hire, event management and virtual event software. The chances are that they’re going to be looking for different partners to promote each of these services. So, they create each one as its own separate Product. Voila!
However, to complicate matters a little, some brands will have tons of products or services. And some of these might overlap. Most importantly, you might think that the same partners are going to be relevant to whole groups of products that you sell.
If that’s the case, you can think of a Product as a kind of bucket that contains all the products or services likely to fall under the same partner program.
Imagine you run a sports shop. You might have tons of items that fall under the bracket of ‘football equipment.’ And tons more that fall under ‘tennis gear.’ And a whole other set of items designed for yoga.
Instead of creating a Product for each item you sell, you could just create a Product for each category. After all, a partner who promotes tennis rackets might also be interested in promoting tennis shirts. You get the gist!
So... a Breezy Product can be a product or a service. Or it can be lots of products or services. It can even be a general name you want to give to the group of searches you plan to run for a specific type of partner. Phew!
2. Refine your inputs
For each Product you list, you’ll need to give us some information. It’s this that will allow Breezy’s algorithms to start generating Leads for you that are both hyper-relevant and (u[ until now) undiscovered!
Your existing Partners
We ask you to let us know who your existing Partners are so that, when we give you your results, we can flag any overlaps.
We’ll also make it super easy for you to hide your existing Partners from your results. After all, you want to focus on finding new Partners rather than sifting through pages of people you’re already collaborating with!
Don’t have any Partners yet? Not a problem! You can just skip this step.
We’ll also ask you to give us the URLs of your closest competitors. This is so we can identify who they’ve partnered with and spot lucrative lookalike opportunities for you. Don’t worry, they won’t find out!
Try to think of at least five competitors to get the best results. If you can, enter some larger or well-known brands here too. Ultimately, the better-known they are, the more partners they’re likely to have, and the more information we’ll have to go off when we’re scouring the web for similar opportunities for you.
Don’t have any obvious competitors? Don’t worry. Rack your brains for the brands that are closest to you and enter them instead.
Next, you’ll need to give us some keywords that your customers might use when looking for your product or service (or for your competitor’s product or service).
We ask for a minimum of 10 but really, we recommend way more. Like, 100+! Ultimately, the more keywords you give us, the wider the search and the smarter the results.
If you have a PPC team, just ask them for a list of the top keywords for your product and then copy & paste them straight into the textbox. Easy!
We’ll use these keywords to ensure that the results we give you are as relevant as possible. After all, sites and businesses that rank for your keywords are likely to have similar audiences. So, they have a decent likelihood of being future Partners.
They could be publishers, bloggers, influencers or even complementary businesses. Some will probably be competitors too – but that's awesome because you can add them to your competitor list and improve future searches!
As you start to expand your searches and dig a little deeper, consider adding some indirect keywords to your list. Have a think about what other products or services people might be looking for that suggest they’re likely to need you soon. Then, enter what you think their keywords might be.
For example, people searching for a tool like Breezy are likely to use keywords like ‘find marketing partners’ and ‘discover affiliates.’ But people who are searching for terms like ‘partner management’ and ‘what does a partnership manager do’ are likely to need Breezy too. They just might not know it yet!
3. Run a search
Okay, so now you’ve created at least one Product. So, we have all the info we need to generate you with hyper-relevant partnership suggestions. All you need to do is open up your Product in your brand dashboard, pick a search type and press ‘Run research.’ We’ll do the rest for you!
At the moment, you have the option to run one type of search, called a ‘Partner search.’ This search type exists to help you discover Leads who talk about, promote or sell the product or service you entered (what we refer to as an ‘identical’ search).
However, you can also discover Leads who talk about, promote or sell a similar product or service to yours (what we refer to as an ‘adjacent’ search). To do this, you’ll just need to edit your inputs to include some of those indirect keywords and competitors we were talking about earlier. Just click the three little dots in the top right of your Product, and click ‘Edit’). The results that come up are likely to have a major consumer overlap.
We also have some exciting plans in the pipeline to give you access to two more types of searches: ‘Competitor analysis’ (which does exactly what it says on the tin) and ‘lateral partnerships search’ (which will help you uncover more of those ‘adjacent’ type opportunities we just mentioned).
Anyway, let’s imagine you’ve picked your search type and pressed ‘Run discovery.’ Our discovery engine will start whirring away and scouring the web for every nugget of information that might be of use. This can take some time, so now’s your chance to grab yourself a cuppa. We’ll let you know when your report’s ready.
Ready to run your first Partner search? Just sign in to your Breezy account and give it a go. Before you know it, you’ll be uncovering hundreds of relevant partnership opportunities that could help you grow your business.
Next, we’ll be covering how to sort through your results to identify Prospects and Leads. Check back soon!