Platform Documentation

This Platform Documentation provides an overview of Breezy's services for informational purposes only. It is not a legal document and does not create binding obligations. The specific services purchased and the contractual obligations are detailed in the Terms of Service, Schedules, and Order Forms, which are agreed upon and signed by the Customer during the sign-up journey.

1. CUSTOMER DEFINITIONS

1.1 Brand

A 'Brand' refers to a specific product or service offered by a company, distinguished by its unique name. It's the identity under which a company markets and sells its offerings.

1.2 Agency

An 'Agency' is a business or organisation that offers specialised services on behalf of other companies, individuals, or groups. These services can range from marketing, advertising, to management and consulting.

1.3 Network and/or Tracking SaaS (Software as a Service)

This is a digital platform or service, which may operate independently or as part of a larger network, focusing on affiliate marketing and performance tracking. It provides essential tools for affiliate marketing such as matching brands with affiliate partners, tracking the effectiveness of marketing campaigns, and analysing results. It serves as a bridge connecting affiliate creators (who can be individuals, companies, or content creators promoting products) with brands (companies offering products or services).

1.4 Publisher and/or Creator and/or Affiliate

This term encompasses individuals, groups, or businesses engaged in content creation in the digital space. This includes, but is not limited to, bloggers, website owners, YouTubers, Instagram influencers, podcasters, and other media channel operators. They create and share various types of content, such as articles, videos, art, and music, primarily to promote products or services of other companies (brands).

2. BREEZY ECOSYSTEMS

2.1 Ecosystem Definition

Ecosystems are Breezy’s core discovery, competitor landscape, and gap analysis products.

Customers can generate data on known affiliate partnerships within a specific niche or ecosystem. To create an Ecosystem, customers compile a list of brands relevant to their partnership goals, including competitors and related non-competing brands.

Breezy then automatically cross-references this list with its database of over 20 million affiliate partnerships—identified by detecting tracking signatures between entities. The data is enriched with additional insights, producing two powerful, interactive views: ‘Leads’ and ‘Competitors.’

2.1.1 Competitors

This is your Competitor Landscape: an interactive table of all relevant brands (including direct and indirect competitors, and/or adjacent non-competing brands), and basic information on those competitors, including their known affiliate partnerships.

2.1.2 Leads

This is your Leads Analysis: an interactive table of all the affiliates, as known to Breezy, who have established a promotional partnership with at least one of the brand domains comprising the ecosystem, along with detailed information on those affiliates, including their other known affiliate partnerships. The data can be filtered to allow the customer to see the ‘opportunity gap’ by excluding their existing affiliate partners to highlight those in the ecosystem with whom they do not yet have an established affiliate partnership.

2.2 Ecosystem Inputs

There are two ways to initiate the creation of an Ecosystem:

2.2.1 Self-Service Users

can input their own brand domains directly into the Ecosystem Builder to build their ecosystem.

2.2.2 Managed Users

will fill out an 'Input Document'. This document is essential for capturing the URLs of brands relevant to the Ecosystem. If additional brands need to be added later, they can do so at any time, and Breezy will incorporate them into the Ecosystem within 48 hours. For Managed users, the Input Document also requires specifying the Top-Level Domain (TLD) for each brand to tailor the Ecosystem more precisely to their needs. If the information provided isn't comprehensive enough to effectively set up the Ecosystem, Breezy’s team will assist in gathering the necessary details to ensure a robust and valuable Ecosystem.

2.3 Ecosystem Statuses

2.2.1 Active

An Ecosystem is considered "Active" from its "Activation Date." Once active, it remains accessible for the rest of your subscription period unless you choose to pause it.

2.2.2 Paused

You can pause an Ecosystem to temporarily stop payments for it. This option is available if you have more than one active Ecosystem or if your subscription includes Search services.

2.2.3 Deleted

If your subscription is cancelled, any paused Ecosystems will be permanently deleted from the Breezy platform 91 days after being paused.

2.2.4 Dormant

A Dormant Ecosystem is one that hasn’t been activated or made visible to you yet. This status is only applicable to our Managed Services.

3. ECOSYSTEM SUBSCRIPTIONS

3.1 Subscription Periods

Breezy offers subscriptions with an auto-renewal feature, typically on a monthly basis, but annual options are also available. Custom arrangements can be made upon request.

3.2 Subscription Pricing

A Breezy Ecosystem subscription allows you to add unlimited brands from our database to a single ecosystem, and make 25 contact requests per month. The first ecosystem is priced at £249 per month. Opt for an annual subscription at just £2,689 (a saving of £299, equivalent to 10% off).

3.3 Additional Ecosystems

While you can add unlimited brands to an Ecosystem, creating separate ecosystems by industry or niche improves filtering and organisation. Additional ecosystems can be added for £99 per month, each including 25 contact requests per month.

4. ECOSYSTEM ACCESS

4.1 Ecosystem Availability Period & Expiration

Ecosystem access begins on the ‘Ecosystem Activation Date’ and remains valid as long as the Customer’s platform subscription is active.

4.2 Ecosystem Usage

a. Brand Customers generate Ecosystems using their inputs. Access is limited to Breezy, the Customer, and authorised third-party representatives.

b. Agency Agencies can create Ecosystems for their clients. Access is restricted to Breezy, the Agency, and authorised third-party representatives.

c. Network/Tracking SaaS Networks can create Ecosystems for their clients. Access is limited to Breezy, the Network/Tracking SaaS, and authorised third-party representatives.

5. CONTACT REQUESTS

5.1 Contact Requests

Customers can request contact information for relevant leads through the Breezy platform. Given the fast-changing nature of contact details, requests are fulfilled as needed, with information provided within 72 hours.

5.2 Information Provided

We strive to deliver the following for each contact request: name, job title, personal email, LinkedIn profile URL, and a generic business email. While we aim to provide all these details, availability cannot be guaranteed.

5.3 Contact Validation and Quality Assurance

We ensure the accuracy of all contact information and verify that email addresses are valid. Our rigorous quality checks ensure we provide the highest quality information.

5.4 Contact Credit Refunds

If contact information fails our quality checks or if we cannot find sufficient details (at least a name and one email), the lead will be marked as “not found,” and the Contact Credit will be refunded to your account.

5.5 Privacy Policies

Breezy follows strict Data Protection Policies. Subjects receive an opt-out notice before their details are added to the Breezy platform. If a subject opts out, we’ll notify you, mark the lead as “opted-out,” and refund the Contact Credit. If the subject opts out after information has been provided, we will inform you. The Customer is responsible for any use of this information without consent following our notification.

5.6 Restrictions

Contact information provided by Breezy is for the Customer's use (or an authorised third party) only. Reselling this information is strictly prohibited.

6. CONTACT CREDITS

6.1 Overview of Contact Credits

Every Breezy subscription includes a set number of Contact Credits, available for use throughout the Customer’s subscription period:

• Ecosystem Subscriptions: 25 Contact Credits per month per ecosystem.
• Search Subscriptions: 50 Contact Credits per search.

6.2 Contact Credit Batches

If you need more than the Contact Credits available in your subscription, you can purchase additional credits in volume-based bands:

• 50 Contact Credits for £125 (£2.50 each)
• 100 Contact Credits for £225 (£2.25 each)
• 250 Contact Credits for £500 (£2 each)
• 500 Contact Credits for £875 (£1.75 each)
• 1,000 Contact Credits for £1,500 (£1.50 each)

6.3 Carrying Contact Credits forward

Unused Contact Credits can be carried forward into future subscription periods, as long as your subscription remains active.

6.4 Activating Contact Credits

Contact Credits are automatically applied when you request a contact through the platform by clicking the "request" button.

6. 5 Purchasing additional Contact Credits

You can buy more Contact Credits anytime through your account on the Breezy platform both interacting with leads and in your Settings.. Additional credits are priced based on your Contact Credit Batch bands (see 6.2).

6.6 Running Out of Contact Credits

When you run out of Contact Credits, the “request” button for contacts will be disabled until you either:

• Purchase More Credits: You can buy additional Contact Credits at any time through your account or by contacting Customer Success. These credits are available in volume-based bands as detailed in the pricing table.
• Wait for Monthly Refresh: If your subscription includes a monthly allocation of Contact Credits, you’ll receive a new batch at the start of each subscription period.

7. BREEZY SEARCHES

7.1 Search Definition

Breezy Searches are a key feature of our platform, designed to help you discover potential digital partners by generating a large number of relevant leads. Each search is tailored to specific geographies and product niches, using customer-provided keywords and competitor URLs (collectively known as 'Search Inputs'). The Breezy team is available to refine these inputs if needed.

7.2 Full Searches & Mini Searches

Breezy offers two types of searches, differentiated by the scope of the inputs:

• Full Search:

  • Select a pre-agreed geography.
  • Identify up to 500-1,000 targeted keywords.
  • Identify up to 30 brand domains, including competitors or adjacent brands.
  • Data preparation typically takes 3-4 hours.

• Mini Search:

  • Select a pre-agreed geography.
  • Identify up to 50-100 targeted keywords.
  • Identify up to 10 brand domains, including competitors or adjacent brands.
  • Data preparation typically takes 2-3 hours.

  For both Search types, our customer support team assists with setup, preparing data inputs (‘Search Inputs’), and entering the data. Once the inputs are finalised, our team runs the Search. Searches are typically completed within 7 days of receiving the minimum required inputs. If desired our experienced team will manage the inputs from end-to-end to reduce friction and remove the need for a sign-off.

7.3 Search Inputs

Before initiating a Search, customers complete an 'Input Document' capturing essential details like relevant keywords, competitor and adjacent brand URLs, target geography, and the niche or category. If the provided information is insufficient, our team will help enrich these inputs before starting the Search.

7.4 Search Statuses

7.4.1 Active

A Search is considered "Active" from its "Activation Date." Once active, it remains accessible for the rest of your subscription period unless you choose to pause it.

7.4.2 Paused

You can pause a Search to temporarily stop payments for it. This option is available if you have more than one active Ecosystem or if your subscription includes Search services.

7.4.3 Deleted

If your subscription is cancelled, any paused Searches will be permanently deleted from the Breezy platform 91 days after being paused.

7.4.4 Dormant

A Dormant Search is one that hasn’t been made visible to you yet. This status is only applicable to our Managed Services.

7.5 Search Refresh

You can request for a refresh an existing Search to keep the results up to date, without modifying or adding new inputs. A Full Search refresh costs £99, and a Mini Search refresh costs £39. This refresh extends the search’s active period by 90 days from the refresh date. To perform a refresh, you need to contact our team to purchase them and have us run them for you.

8. SEARCH SUBSCRIPTIONS

8.1 Subscription Periods

Breezy provides Search subscriptions with an auto-renewal feature, primarily on an annual basis. Alternative arrangements can be made upon agreement.

8.2 Search Subscription Pricing

The entry Search Subscription offers an annual subscription that includes 1 Search and 50 free Contact Credits every quarter. This allocation refreshes each quarter, amounting to a total of 4 Searches and 200 Contact Credits over a year. The starting price for the Starter subscription is £3,200.

8.3 Search Batches

If you want to extend your discovery across more geographies, industries, or niches, you can purchase additional Searches as add-ons in batches. This allows you to buy the exact number of searches you need, with pricing scaled according to the following volume-based bands:

• Full Searches:
  • 1-4 Searches: £850 per Search
  • 5-9 Searches: £800 per Search (from £4,000 total)
  • 10-19 Searches: £750 per Search (from £7,500 total)
  • 20-29 Searches: £700 per Search (from £14,000 total)
  • 30-49 Searches: £650 per Search (from £19,500 total)
  • 50-99 Searches: £600 per Search (from £30,000 total)
• Mini Searches (Coming Soon):
  • 1-4 Searches: £350 per Search
  • 5-9 Searches: £325 per Search (from £1,625 total)
  • 10-19 Searches: £300 per Search (from £3,000 total)
  • 20-29 Searches: £275 per Search (from £5,500 total)
  • 30-49 Searches: £250 per Search (from £7,500 total)
  • 50-99 Searches: £225 per Search (from £11,250 total)
• Search Refreshes:
  • Full Refresh: £99 per Refresh
  • Mini Refresh: £39 per Refresh

9. MANAGED DISCOVERY

9.1 Managed Discovery

Breezy’s Fully Managed service is an additional service to the core Breezy package detailed in previous sections that can be appended to both Breezy Search and Breezy Ecosystem subscriptions.

The Fully Managed service involves the Breezy team holding workshops with the customers to define the customer's Ideal Partner Profiles (IPP), descriptions detailing the traits of their best-fit partners. It's a strategic tool for identifying high-value & quality partners and supporting customer success. We will also use these workshops to identify which taxonomy and labelling approaches best suit the customer’s recruitment needs.

Once we have defined a customer’s ideal partner types, we tailor lead discovery to match their IPP. We will identify with the customers which subscriptions (e.g. Search subscription and / or Ecosystem subscriptions) are to be managed by our team, and oversee the discovery process from setup through to filtering, sorting and labelling. The Breezy team will use our interface to sort, label and group leads, preparing them for export to the customer’s tailored Outreach campaigns. Labeling and Grouping Methods will include identifying such components as:

• Lead Type: e.g. Magazine, blog, comparison, review, advice, guide, brand reseller etc.
• Focus: e.g. Specific products or categorical niches.
• Metrics: e.g. Traffic volume, domain authority, geographic reach etc.
• Audience: e.g. Luxury travellers, politically liberal, gamers, etc.
• Engagement Strategies: e.g. personalise to relevant pages, re-engage for optimisation.
• Outreach Group: e.g. Tags unique to customer’s outreach strategies

Our Customer Success team will focus on reasonable outreach volume targets such that the Customer will receive a periodical data export containing all data that’s been agreed as relevant and useful for a reasonable pre-agreed volume of leads.

The customer will still have access to all Searches and Ecosystems and Platform features, and it will be up to them to determine whether they wish to use the platform. However, guidelines will be established to ensure that the users do not accidentally erase or hinder the work output by Breezy team doing Managed Discovery.

9.2 Managed Discovery Exclusions

Fully Managed services are available on request and for specific language searches only. Where we cannot provide a Fully Managed service, we will endeavour to ensure that the Customer is supported with additional training.

10. MANAGED DISCOVERY SUBSCRIPTIONS

10.1 Subscription Periods

Breezy provides Managed Discovery subscriptions with an auto-renewal feature, primarily on an annual basis. Alternative arrangements can be made upon agreement.

10.2 Managed Discovery Subscription Fee

The Managed subscription fee starts at a simple 20% overage fee, applied only to those Search and Ecosystem subscriptions where Managed Discovery Services have been pre-agreed.

11. OUTREACH AS A SERVICE

11.1 Managed Outreach

In addition to Managed Discovery, Breezy has perfected our outreach game, blending top-notch precise lead targeting, with consultative organisation of data and innovative outreach techniques to connect you with relevant leads. We will own outreach to deliver a reasonable pre-agreed volume of either interested responses from leads sent directly into the customer’s inboxes, or as clickthroughs to their Affiliate Hub. Breezy oversees the process of technical setup, campaign creation, account sequence management and response forwarding to help customers scale their recruitment with best outreach practices. We do this by ensuring higher volumes of leads entering into multi-touch outreach sequences designed for greater personalisation and industry-leading conversion rates.

11.2 Technical Setup

Customers can engage Breezy to set up their automated partner outreach programs. This involves, and is not limited to:

11.2.1 Collaborative Ideation

We brainstorm domain names that resonate with customers’ brand identities and can scale to meet their recruitment goals. We use these to circumvent Google’s outreach limits and protect their existing domains. Domains will usually contain a customer’s brand name.

11.2.2 Domain Registration

Once we agree on domain names, we encourage you to register them, to ensure that you have full ownership and control, reinforcing trust and transparency in our partnership. Redirecting newly purchased domains to their main brand domain is most effective to establish trust with new partners.

11.2.3 Managing Domain Setups

Customers pick between two options:

• Option 1: Breezy-Managed Setup
  • Process: You update the domain's name servers, and the Breezy team takes care of the rest. This method is fast, reliable, and hassle-free.
  • Advantages: Significantly accelerates the end-to-end implementation to just 2 days. You retain control over the domains, with flexibility to update DNS name server records at any time.
  • Considerations: Domains are exclusively used for Breezy services, with no critical infrastructure impacted. This approach is designed with their security and control in mind.
• Option 2: Customer-Managed DNS Changes
  • Process: You manage all required DNS changes based on our guidance. This option provides autonomy over the technical setup process.
  • Timeline: Based on our experience, this method can take up to 2 weeks due to the sequential nature of DNS changes and the potential for typographical errors.
  • Considerations: This approach should be taken only if their security policies require it.

Option 1 is recommended for its efficiency and reduced margin for error. Option 2 should be considered only when specific security policies necessitate it.

11.2.4 Email Configuration and Warmup

• Email Address Agreement: We agree and set up a list of email addresses that reflect their affiliate marketing team.
• Google workspace configuration: We add the agreed addresses within a single dedicated Google Workspace, updating settings to facilitate outreach.
• Account sequence configuration: We configure the agreed email addresses within a dedicated cold email software (e.g. instantly.ai) in preparation for warm up.
• Warm up: We gradually increase volumes to establish sender reputation & ensure higher deliverability.

11.3 Campaign Sequence Management

11.3.1 Defining Value

We identify the value and superiority of the customer’s product & for a matching audience, and their partner program for the partner. We align on ‘CTA’ options (e.g., sign-up link to hub, email response).

11.3.2 Copy Creation

We leverage AI-generated messaging, and tools like Clay.run to develop skeleton copy and iterate on this using in-house expertise & data-led personalisation. Copy goes through a review process with the customer for final sign-off.

11.3.3 Sequencing

We create sequences of 5-8 emails per lead, where sequencing is typically personalised, designed to maximise the value of the customer’s program, blends different lengths of copy, and includes a customer’s team’s genuine brand account signatures. We A/B test different subject lines and copy templates and optimise based on results

11.3.4 Email Outreach Managed

Breezy will manage a set number (depending on what is agreed) of outreach campaigns on behalf of a customer. This includes:

• Uploading exported lead data into the campaign pipeline.
• Optimisation of email copy based on the performance of a campaign
• Monthly reporting on campaign performance and recommendations for improvement

11.4 Email Outreach (Managed) Exclusions

Fully Managed Outreach services are available on request and for specific languages only.

11.5 Manage Outreach Handover Services

In the event that the Managed Outreach Services are terminated but the parties agree that other subscriptions shall continue, Breezy will provide the Handover Services. This is the provision of any third party software accounts, campaign copy and sequences that were previously setup of generated as part of the Manage Outreach Service.

12. OUTREACH AS A SERVICE SUBSCRIPTIONS

12.1 Subscription Periods

Breezy provides Managed Outreach subscriptions with an auto-renewal feature, primarily on an annual basis. Alternative arrangements can be made upon agreement.

12.2 Managed Outreach Subscription Fee

The Managed Outreach subscription fee is agreed with the customer on a case by case basis.

13. FULL PROGRAM MANAGEMENT

Breezy's Managed Services offer an agency-style solution for enterprises or ambitious partner programs aiming to dramatically scale discovery, recruitment, and end-to-end program management efforts. These services are bespoke and separate contracts will be established on a case by case basis.

14. GENERAL SUBSCRIPTIONS PRINCIPLES

14.1 Terms & Conditions

Upon agreement, customers will receive a digital copy of our Terms & Conditions along with a link to our Privacy Notices. An authorised representative from the Customer's side must sign the Terms & Conditions to complete the agreement process.

14.2 Subscription Payments

Customers will be invoiced upon agreement, with payment due within 14 days of the invoice date, unless agreed otherwise. Access to the full Breezy platform features will be granted once payment is received.

14.3 Subscription Renewal

Breezy subscriptions are set to automatically renew after 365 days. Customers will be alerted about the upcoming renewal with automated notifications sent 30 days, 14 days, and 2 days before the renewal date.

14.4 Subscription Cancellation

Customers have the option to cancel their subscriptions at any point during the subscription period. Upon cancellation, access to the platform will be terminated. However, customers retain the right to request exported data in the form of CSV files from their 'Relevant Leads' section until the end of the current Subscription Period, provided that the search has not been deleted as per point 2.4.4. Please note that pro-rata refunds are not available.

If there is an intention to cancel or opt out of the upcoming renewal, it is mandatory to notify us in writing at least 14 days before the renewal date. Failure to do so will obligate the Customer to pay for the subscription in full for the next period. We strive to be reasonable and understanding in such situations and will make every effort to accommodate customer needs within the constraints of our policy.