Discovery targets are tailored per client and agreed during onboarding, based on market size (how many partners exist), visibility (how easily they’re found), channel mix (web, traditional affiliate, YouTube, TikTok), competitive density (how crowded the affiliate space is—where some niches like travel support exponentially larger partner ecosystems), and the maturity of your program, including whether low-hanging partners are already captured and how broad or flexible your ideal partner profile is (e.g. hybrid-deal friendly or not).