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- Imogen Beech
8 key strategic partnership management skills
Want to become a pro at managing partnerships? Here are 8 of the main strategic partnership management skills you’ll want to focus on. Good luck!
Imogen Beech
Imogen is a copywriter and content writer with over two years’ experience writing about the exciting world of strategic partnerships, as well as running her own business. She loves learning about new topics as she writes, and has enjoyed penning articles on industries ranging from mortgages to events, theatre to home improvements and everything in between.
Articles by Imogen Beech
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- Imogen Beech
Strategic partnership news: July
School’s out for summer! But while the school holidays are well and truly underway, there’s no rest for businesses who've been as busy as ever forming partnerships that can help them reach their goals.
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- Imogen Beech
Strategic partnership KPIs: what to measure to determine success
It’s all well and good embarking on a partnership. But how will you ever know whether you achieved what you set out to without identifying and analysing important strategic partnership KPIs (key performance indicators)?
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- Imogen Beech
Strategic partnership news: June
June is all about barbecues, picnics and (hopefully!) the odd heatwave. But it’s also the time for strategic partnerships! Here's our pick of the best partnership news to have sprung up this month.
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- Imogen Beech
What are the strategic partnership benefits?
There are so many benefits to strategic partnerships. And we mean it! Why else would more than 2,000 strategic alliances be formed each year?! Here's the lowdown.
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- Imogen Beech
Strategic partnership news: May
Summer is on the way. But instead of winding down, partnership activities are ramping up! That’s right, a whole host of new partnerships have been formed this month, so there’s a lot to update you on.
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- Imogen Beech
What is the role of a strategic partner?
Partnerships make the world go round. But there’s no point in forming a strategic partnership just because that’s what everyone else is doing. Instead, it’s important to understand what a strategic partner can bring to your business and how they can help you to achieve your objectives.
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- Imogen Beech
Your affiliate link disclosure template UK
Got affiliate links to share? In the UK, you legally have to disclose them. Don't worry, we're here to make life easy for you with these effective affiliate link disclosure templates.
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- Imogen Beech
Strategic partnership news: April
We’ve barely blinked and April is already on its way out, which can only mean one thing: it’s time for our April strategic partnership news roundup!
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- Imogen Beech
7 partner marketing best practices
You need to carefully plan your partner marketing strategy so that it’s working as hard as it can for you and your business. The first step? Brush up on these partner marketing best practices to be sure you’re on the right track.
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- Imogen Beech
Strategic partnership news: March
Spring is on its way. And just as the daffodils are poking their heads up, so is a whole host of strategic partnerships that have been formed throughout the month of March! Here are our favourites.
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- Imogen Beech
Affiliate marketing vs display advertising: which works best for my business?
If you're a business with a product to promote, you may well be umming and ahhing about the best way to advertise it. Should you opt for affiliate marketing? Or is display advertising the better route?
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- Imogen Beech
The affiliate marketing landscape 2022
Affiliate marketing has now been generating income for businesses for more than 20 years (read our history of affiliate marketing if you don’t believe us!). And, despite no longer being the new kid on the block, it continues to grow and surpass expectations.
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- Imogen Beech
7 top tips for making profitable partnerships
It’s all very well to find strategic partners and grow your partnership programme. But, as fantastic as partnerships are, there’s no point in doing any of that if your partnerships aren’t going to generate ROI for your brand.
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- Imogen Beech
How to keep your affiliates happy and engaged
If you’ve created an affiliate program for your business, you’ll know that the challenges don’t stop there. Actually setting up and growing your partner program is only the beginning!
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- Imogen Beech
Growing your partner programme: How to scale your partner programme quickly
Contrary to what you might think, growing your partner programme isn’t just about finding more strategic partners. Instead, it’s about putting the infrastructure in place that will allow you to manage hundreds (if not thousands!) of partners simultaneously, instead of just five or 10. Here are our top tips.
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- Imogen Beech
10 Best strategic partnerships of 2021
The festive season is all about reflecting on the year just gone to focus on making the next even better. So, we’ve decided to do just that and have replaced this month’s partnership news roundup with a roundup of the best strategic partnerships to have been formed across the whole year.
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- Imogen Beech
Partner marketing plan: How to set your partnerships up for success
It’s not enough just to embark on a marketing partnership and expect the growth to follow. Instead, partnerships have to be carefully planned and managed to ensure that both partners are able to reach their goals. That’s where a partner marketing plan comes in!
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- Imogen Beech
Strategic partnership news: November
The Christmas lights are going up and tubs of Celebrations and Quality Streets are stacked high in the supermarkets. Whether it’s too early to get into the festive spirit or not is debatable, but one thing that can never come soon enough is… our monthly partnership news roundup!
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- Imogen Beech
10 of the best partner marketing examples
Partner marketing is an umbrella term that includes any type of strategic partnership centred around marketing. Here, we’ve shared our favourite examples that span the whole range of what partner marketing can look like.
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- Imogen Beech
Your complete partner marketing guide
A whopping 75% of world trade flows indirectly, according to Forrester, making channels, partnerships and alliances crucial. But what actually is partner marketing? And how does it work?
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- Imogen Beech
5 out-of-this-world comarketing examples
With a comarketing campaign, brands can leverage one another’s reach and reputation to create a marketing campaign with double the impact! But who’s doing it really well? Here are some of our favourite comarketing examples.
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- Imogen Beech
What is comarketing? Your complete comarketing guide
If you negotiate, manage or read about strategic partnerships, the chances are you’ve heard the word ‘comarketing’ crop up here and there. But what exactly is it?! If you’re looking for answers, you’re in the right place.
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- Imogen Beech
Strategic partnership news: October
The days may be getting shorter, but partnership managers seem to have been as busy as ever forming exciting new partnerships that we can’t wait to tell you about. Here’s a selection of our favourites.
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- Imogen Beech
5 totally awesome seasonal partnership examples
Whether you’re looking to leverage the magic of Christmas, the romance of Valentine’s Day, the chaos of half-term or the purchasing frenzy of Black Friday, a seasonal partnership is a trick you’ll want to have up your sleeve. Here are 5 totally awesome seasonal partnership examples for some inspiration.
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- Imogen Beech
Partnerships make you stronger: A lesson from Facebook’s outage
On the 4th of October, Facebook had its worst-ever outage as its platforms were down for nearly six hours. They're now back up and running, but we think there’s an interesting lesson that can be applied to anyone who runs a business.
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- Imogen Beech
Strategic partnership news: September
In this second instalment of our monthly strategic partnership news roundup, we’ll introduce you to some groundbreaking partnerships and industry updates to have emerged during the month of September. From Uber Eats nabbing one of Deliveroo’s partners to Volvo helping the Eden Project to reduce carbon emissions, here are our top picks.
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- Imogen Beech
How to leverage seasonality for your business with seasonal partnerships
Seasonal partnerships are all about leveraging seasonality to boost your income during those busy times of the year and encourage more sales during those quieter ones. Here, we’ll cover some top tips about forming seasonal partnerships that will help you to grow your brand.
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- Imogen Beech
How to maximise your Black Friday affiliate marketing
Everyone loves a good deal. And Black Friday is when consumers are going to be on the hunt for the best deals they can find. So, if you’re an affiliate marketer, it’s a great opportunity to boost your affiliate income.
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- Imogen Beech
How to be a successful partnership manager
Being a successful partnership manager isn’t just about learning how to do the job and then carrying it out for the rest of time. Instead, you’ll need to keep up with changes in best practice, the latest advances in technology and the forever shifting partnerships landscape.
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- Imogen Beech
Strategic partnership news: August
In our new monthly partnership news roundup, we’ll showcase some of the month’s most interesting and innovative partnerships. All you have to do is make yourself a cuppa and scroll through our summary to keep your finger on the partnerships pulse.
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- Imogen Beech
5 futuristic inventions that prove partnerships are the future of business
From medical advances to space travel, flying cars to artificial intelligence, strategic partnerships are behind some whacky real-life projects that could be straight out of a sci-fi film. Here are some of our favourites.
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- Imogen Beech
Balancing SEO and affiliate marketing: 5 top tips
SEO has a conversion rate that’s seven times higher than any other traffic source in affiliate marketing. So, it's important to understand how to make SEO and affiliate marketing work together in harmony. Follow our five top tips to nail it.
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- Imogen Beech
Finding a niche in affiliate marketing: the dos and don’ts
Some affiliates swear by choosing a niche that you know and love. Others say you should be more tactical and choose a niche that’s highly profitable. Here are the dos and don'ts so you can choose a niche that ticks all the boxes.
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- Imogen Beech
How to make money affiliate marketing on Instagram
Instagram can be a fantastic platform for affiliate marketing. However, there are some quirks of the platform that can make getting rewarded for paid partnerships on Instagram just a little bit challenging. With that in mind, here’s how to make money affiliate marketing on Instagram.
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- Imogen Beech
How to make money as an affiliate without a website: 6 proven methods
If you’re contemplating becoming an affiliate marketer, the first thing you’ve probably thought about is starting an affiliate website. But did you know that you don’t actually need a website to carry out affiliate marketing?
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- Imogen Beech
How to make money with affiliate marketing: 11 simple tips
You can’t just become an affiliate marketer and expect the cash to come rolling in automatically. Instead, making money with affiliate marketing requires careful consideration. To help, we’ve listed our top 11 tips about how to make money with affiliate links.
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- Imogen Beech
How to sort, filter and organise Leads to uncover the best Prospects and Partners on Breezy
Once you’ve run a Partner search on the platform, you’ll be faced with thousands (if not tens of thousands) of relevant Leads. Here, we’ll take you through how to sort and filter the results of your Partner search step-by-step, to get you those partnerships you’ve been looking for.
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- Imogen Beech
How to nail your partner ecosystem strategy
The latest buzzword among industry leaders, partner ecosystems are no longer just a ‘nice to have.’ Rather, they’ve become a crucial tool for staying ahead of your competition in a fast-moving market and preventing your business from becoming vulnerable to disruption.
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- Imogen Beech
What is a partner ecosystem and why should you want one?
The chances are you’ve heard the term ‘partner ecosystem’ of late. But what exactly is it? Why should you want one? And is it possible that you already have a partner ecosystem without even realising it?! We'll answer all your burning questions here.
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- Imogen Beech
Should I run an in-house affiliate program or use an affiliate network?
So you’ve decided to create an affiliate program for your business. Congrats! But now you’ll need to decide whether to run an in-house affiliate program or to use an affiliate network. To make matters easier for you, we’ve laid out the main differences and the pros and cons of each.
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- Imogen Beech
How to create an affiliate program for your business
If you want to benefit from the growth that affiliate marketing can bring your business, you’ll need to set up an affiliate program first. Here, we’ll look at how to create an affiliate program for your business. And, just as importantly, how to create an affiliate marketing program that affiliates actually want to join.
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- Imogen Beech
How to run a Partner Search on Breezy
Wandering how to use Breezy to find the most relevant partners for your brand? Here, we’ll look at how to run a Partner Search that has the best possible chance of generating you high-value Leads, Prospects and ultimately, Partners.
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- Imogen Beech
How to choose the best affiliate link tracking software
It’s not enough just to set up an affiliate marketing program. You’ll need the technology that allows you to run and manage it, as well as a way of attributing sales to the affiliates who’ve promoted your products. That’s where affiliate link tracking software comes in.
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- Imogen Beech
6 famous joint venture examples
Does BMW Brilliance ring any bells? How about MillerCoors? You must have heard of the streaming platform, Hulu? Well, all three of them have one thing in common – they’re joint ventures!
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- Imogen Beech
The big joint venture guide
A joint venture partnership is, arguably, the messiest and most legally entangling type of strategic partnership there is. But let’s be honest: nothing that’s worth doing comes without risks and challenges!
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- Imogen Beech
Your ultimate outsourcing guide and examples to learn from
The chances are that you’ve heard of outsourcing. But what exactly is it? And how can brands use it strategically to save time, save money and gain expertise?
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- Imogen Beech
The 5 best product partnership examples
Joint product partnerships are all about teaming up with a partner to create new products or improving existing ones. We've selected our favourite product partnership examples to give you some inspiration for your own collaborations. Chances are you’ll recognise at least a few.
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- Imogen Beech
The definitive guide to joint product partnerships
A lot of the time, strategic partnerships involve two companies working together to market their brands or products. But why not go a step further and team up with a partner brand to launch new products or improve existing ones? That’s exactly what a joint product partnership is all about.
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- Imogen Beech
10 traits of an excellent strategic partnership manager
A successful partnership depends upon stellar partnership management from the word go. After all, partnerships don’t just run themselves! With that in mind, we’ve listed 10 key traits of an excellent partnership manager.
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- Imogen Beech
When did affiliate marketing start? A brief history
Affiliate marketing as we know it relies heavily on the internet, cookies and tracking links. But depending on how you look at it, the principles behind affiliate marketing have been around since long before the dawn of the internet. So, when did affiliate marketing actually start? Our brief timeline should help to shed some light.
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- Imogen Beech
How to become an affiliate marketer in 6 simple steps
Want to become an affiliate marketer? Whether you want to earn an affiliate income from writing blogs, making YouTube videos or growing your Instagram account, here are the steps you’ll need to take.
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- Imogen Beech
How to become an affiliate marketer in 6 simple steps
Want to become an affiliate marketer? Whether you want to earn an affiliate income from writing blogs, making YouTube videos or growing your Instagram account, here are the steps you’ll need to take.
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- Imogen Beech
5 ways that growing a partnerships team can help your business thrive
Do you need to designate a team to acquiring and managing new partners? Or could you just leave it to the head of growth or marketing? While only you can answer that question, we’ve taken a look at how growing a partnership team can help your partnerships (and your business!) thrive.
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- Imogen Beech
How to find strategic partnerships: 15 easy ways
We bang on all the time about what the right strategic partner can achieve for your brand. But we know what you’re thinking: there’s no point in any of that if you don’t have a clue how to actually find strategic partnerships! To help you out, we’ve revealed the 15 easiest ways to find strategic partners – focusing primarily on partner marketing.
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- Imogen Beech
How to disclose affiliate links: fun affiliate link disclosure examples
Without affiliate links, affiliate marketing just wouldn’t work. But an undisclosed affiliate link can be a legal nightmare! Here, we’ll take a look at why affiliate link disclosure is so important, and reveal some fun examples.
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- Imogen Beech
How does a paid partnership work on Instagram? (and 3 reasons it often doesn’t)
Despite being relatively new, influencer marketing has become central to most brands’ marketing efforts. Yet if you take any influencer marketing platform, you’ll find that 90% of the influencers listed are Instagrammers. And there are some fundamental problems associated with paid partnerships on Instagram.
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- Imogen Beech
7 impactful charity partnership examples
Just what does a charity-corporate partnership look like? Well, since the term can incorporate any kind of partnership between a business and a charity, the sky's the limit! To give you some inspiration, we’ve listed 7 charity partnership examples that have really nailed it.
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- Imogen Beech
How to create impactful charity partnerships (and why bother)
40% of businesses claim that partnerships with charities are important to their business agenda. Meanwhile, a third state that partnering with charities is ‘very important’ to them. But why is everyone jumping on the bandwagon?
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- Imogen Beech
6 incredible examples of sponsorship marketing
Whether you’re watching the junior football tournament down the road or bingeing on The X Factor, you’ve probably become accustomed to seeing sponsors’ logos staring back at you in every walk of life. We've selected our favourite sponsorship marketing examples.
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- Imogen Beech
From TV to sports: the complete guide to sponsorship marketing
A whopping $65.8 billion was spent on sponsorship globally in 2018 – up from $60.1 billion just two years before. But despite this sizable market, we’d argue that sponsorship is an effective marketing strategy that’s still underestimated and underutilised.
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- Imogen Beech
Forrester’s channel software tech stack for 2021
This month saw the release of Forrester's channel software tech stack for 2021 – a list of the tech that helps companies to find, onboard, execute, manage and measure partnerships. This year’s list includes 183 companies (including Breezy!) who together generated a whopping $2.8 billion in revenue in 2020.
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- Imogen Beech
18 ingenious product placement examples
Think back to the last movie you watched. Did you spot any product placements? Whether you notice it or not, product placement is taking place all around you, all the time. Read on to reveal the best product placement examples.
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- Imogen Beech
What is product placement and why should I care?
Product placement is a fast-growing marketing technique that has a proven record for getting results. Here, we’ll take a look at what it is, why it works and who’s doing it well.
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- Imogen Beech
10 excellent incentive and loyalty marketing examples that leverage partnerships
No matter what kind of loyalty program you look at, at the centre of them all is one heavenly word… rewards. To give you and your brand some inspiration, we’ve listed the 10 best loyalty marketing examples that make use of rewards partners. Enjoy!
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- Imogen Beech
Why partnerships are what your incentive marketing strategy is crying out for
Are you looking to boost retention? Encourage your customers to make higher-value purchases? Increase customer-to-customer referrals? Whatever’s on your wishlist, the results probably aren’t going to magic themselves out of thin air. Here's where an incentive marketing partnership comes in.
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- Imogen Beech
110 stats you never knew about strategic partnerships
If you’re wondering what all the fuss is about strategic partnerships, wonder no more. We’ve compiled a selection of the most interesting, absurd and downright amazing strategic partnership stats from all over the web that prove just how awesome partnerships really are.
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- Imogen Beech
12 best influencer marketing platforms
With 49% of consumers depending on influencer recommendations (according to Influencer Orchestration Network), influencer marketing is fast becoming a vital part of any brand’s partnership strategy. If your plan is to hop aboard and form some successful influencer partnerships, we’ve listed the best influencer marketing platforms to help.
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- Imogen Beech
Referral marketing: how to make a referral agreement work for your business
Haven’t yet made a referral agreement a key part of your marketing strategy? We have an inkling that’s all about to change. Not only do referrals influence up to 50% of all purchasing decisions, but customers who’ve come through referrals also bring in profit margins that are around 25% higher!
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- Imogen Beech
The complete guide to growing your business with distribution marketing partnerships
Looking to enter new markets? Boost conversion? Grow your sales pipeline? Whatever your business goals, a distribution marketing partnership may just be the ticket you need.
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- Imogen Beech
5 fantastic co-branding examples
To give you a little bit of inspiration, we’ve taken a look at five fantastic co-branding examples. From jumping out of a helium balloon to encouraging kids to exercise, these brands have created waves with their creative approaches to co-branding partnerships. Here’s what we can learn from them.
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- Imogen Beech
The complete guide to co-branding partnerships
The likelihood is that you’ve heard of co-branding. After all, it’s one of those terms that gets thrown around left, right and centre whenever anyone even mentions strategic partnerships. And it seems to work for all the big guys (Red Bull, Intel, Apple…need we say more?). But what exactly is it?
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- Imogen Beech
7 excellent examples of content marketing partnerships
We’ve listed seven of our favourite pieces of content that have been born out of strategic content partnerships. From charities to newspapers, fashion brands to tech companies, these businesses have collaborated to create content that they could only ever have dreamed of creating alone.
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- Imogen Beech
The complete guide to content marketing partnerships: the missing ingredient to your strategic content strategy
The chances are that if you own a business, you’ve already engaged in content marketing in one way or another. In fact, it's been used by businesses since as far back as the 18th Century! But in today’s world, a content marketing strategy is almost synonymous with partnerships.
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- Imogen Beech
Why partnerships fail (and how to develop successful strategic partnerships!)
We’re going to talk straight with you: over half of strategic partnerships fail. Depressing, right?! However, looking just at the odds implies that whether or not your partnership survives is down to chance alone. Which of course, we know is nonsense. Here's how to avoid those common pitfalls and develop successful strategic partnerships.
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- Imogen Beech
Finding the right fit: creating strategic partnerships that work for your brand
Forming and maintaining partnerships takes careful planning, dedication and commitment. So the worst thing you could possibly do is leap into a strategic partnership with a brand that’s just not right. Here's how to create partnerships that are right fit for your brand.
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- Imogen Beech
How to find affiliate marketers in 12 easy steps
If you've nailed down your affiliate program's offering, then it’s time to spread the word. From using the powers of social media to employing an affiliate manager, here are 12 key ways to get your affiliate program out there and nail publisher discovery.
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- Imogen Beech
6 excellent examples of affiliate websites: the big guys
Perhaps you’re toying with the idea of taking the leap into affiliate marketing. Or maybe you’re already a seasoned affiliate who's looking for ways to increase your income. Either way, these excellent examples of affiliate marketing websites are sure to provide you with the inspiration you need.
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- Imogen Beech
6 excellent examples of affiliate websites: the bloggers
Thinking about becoming an affiliate marketer? Or working with one to grow your business? To give you some much-needed inspiration, we’ve hunted down some of the most successful affiliate marketing websites run by bloggers. Let’s take a look at what we can learn from these successful affiliates.
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- Imogen Beech
The beginner’s guide to affiliate marketing: how to grow your business and make passive income
Affiliate marketing is one of the most underrated but effective forms of marketing to have graced our planet. Here's how you can use it to grow your business (if you have a product to sell) or earn passive income (if you don’t).
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- Imogen Beech
What are the 15 types of strategic partnership?
Take a look at any successful brand and we bet a strategic partnership (or two!) has been key to their success. If you haven’t yet thought about investing in a partnership program, here's everything you need to know to get started.