Breezy

Your one-stop guide to partnerships

Get the inside scoop on everything to do with finding, developing and maintaining strategic partnerships.

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Imogen Beech

5 ways that growing a partnerships team can help your business thrive

Do you need to designate a team to acquiring and managing new partners? Or could you just leave it to the head of growth or marketing? While only you can answer that question, we’ve taken a look at how growing a partnership team can help your partnerships (and your business!) thrive.

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Imogen Beech

15 easy ways to find strategic partnerships

We bang on all the time about what the right strategic partner can achieve for your brand. But we know what you’re thinking: there’s no point in any of that if you don’t have a clue how to actually find strategic partnerships! To help you out, we’ve revealed the 15 easiest ways to find strategic partners – focusing primarily on partner marketing.

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Imogen Beech

How does a paid partnership work on Instagram? (and 3 reasons it often doesn’t)

Despite being relatively new, influencer marketing has become central to most brands’ marketing efforts. Yet if you take any influencer marketing platform, you’ll find that 90% of the influencers listed are Instagrammers. And there are some fundamental problems associated with paid partnerships on Instagram.

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Imogen Beech

7 impactful charity partnership examples

Just what does a charity-corporate partnership look like? Well, since the term can incorporate any kind of partnership between a business and a charity, the sky's the limit! To give you some inspiration, we’ve listed 7 charity partnership examples that have really nailed it.

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Imogen Beech

How to create impactful charity partnerships (and why bother)

40% of businesses claim that partnerships with charities are important to their business agenda. Meanwhile, a third state that partnering with charities is ‘very important’ to them. But why is everyone jumping on the bandwagon?

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Imogen Beech

6 incredible examples of sponsorship marketing

Whether you’re watching the junior football tournament down the road or bingeing on The X Factor, you’ve probably become accustomed to seeing sponsors’ logos staring back at you in every walk of life. We've selected our favourite sponsorship marketing examples.

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Imogen Beech

From TV to sports: the complete guide to sponsorship marketing

A whopping $65.8 billion was spent on sponsorship globally in 2018 – up from $60.1 billion just two years before. But despite this sizable market, we’d argue that sponsorship is an effective marketing strategy that’s still underestimated and underutilised.

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Imogen Beech

Forester’s channel software tech stack for 2021

This month saw the release of Forrester's channel software tech stack for 2021 – a list of the tech that helps companies to find, onboard, execute, manage and measure partnerships. This year’s list includes 183 companies (including Breezy!) who together generated a whopping $2.8 billion in revenue in 2020.

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Imogen Beech

18 ingenious product placement examples

Think back to the last movie you watched. Did you spot any product placements? Whether you notice it or not, product placement is taking place all around you, all the time. Read on to reveal the best product placement examples.

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Imogen Beech

What is product placement and why should I care?

Product placement is a fast-growing marketing technique that has a proven record for getting results. Here, we’ll take a look at what it is, why it works and who’s doing it well.

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Imogen Beech

Why partnerships are what your incentive marketing strategy is crying out for

Are you looking to boost retention? Encourage your customers to make higher-value purchases? Increase customer-to-customer referrals? Whatever’s on your wishlist, the results probably aren’t going to magic themselves out of thin air. Here's where an incentive marketing partnership comes in.

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Author
Imogen Beech

104 stats you never knew about strategic partnerships

If you’re wondering what all the fuss is about strategic partnerships, wonder no more. We’ve compiled a selection of the most interesting, absurd and downright amazing strategic partnership stats from all over the web that prove just how awesome partnerships really are.

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Author
Imogen Beech

12 best influencer marketing platforms

With 49% of consumers depending on influencer recommendations (according to Influencer Orchestration Network), influencer marketing is fast becoming a vital part of any brand’s partnership strategy. If your plan is to hop aboard and form some successful influencer partnerships, we’ve listed the best influencer marketing platforms to help.

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Imogen Beech

Referral marketing: how to make a referral agreement work for your business

Haven’t yet made a referral agreement a key part of your marketing strategy? We have an inkling that’s all about to change. Not only do referrals influence up to 50% of all purchasing decisions, but customers who’ve come through referrals also bring in profit margins that are around 25% higher!

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Imogen Beech

5 fantastic co-branding examples

To give you a little bit of inspiration, we’ve taken a look at five fantastic co-branding examples. From jumping out of a helium balloon to encouraging kids to exercise, these brands have created waves with their creative approaches to co-branding partnerships. Here’s what we can learn from them.

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Author
Imogen Beech

The complete guide to co-branding partnerships

The likelihood is that you’ve heard of co-branding. After all, it’s one of those terms that gets thrown around left, right and centre whenever anyone even mentions strategic partnerships. And it seems to work for all the big guys (Red Bull, Intel, Apple…need we say more?). But what exactly is it?

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Author
Imogen Beech

7 excellent examples of content marketing partnerships

We’ve listed seven of our favourite pieces of content that have been born out of strategic content partnerships. From charities to newspapers, fashion brands to tech companies, these businesses have collaborated to create content that they could only ever have dreamed of creating alone.

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Imogen Beech

Why partnerships fail (and how to develop successful strategic partnerships!)

We’re going to talk straight with you: over half of strategic partnerships fail. Depressing, right?! However, looking just at the odds implies that whether or not your partnership survives is down to chance alone. Which of course, we know is nonsense. Here's how to avoid those common pitfalls and develop successful strategic partnerships.

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Author
Imogen Beech

Finding the right fit: creating strategic partnerships that work for your brand

Forming and maintaining partnerships takes careful planning, dedication and commitment. So the worst thing you could possibly do is leap into a strategic partnership with a brand that’s just not right. Here's how to create partnerships that are right fit for your brand.

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Author
Imogen Beech

How to find affiliate marketers in 12 easy steps

If you've nailed down your affiliate program's offering, then it’s time to spread the word. From using the powers of social media to employing an affiliate manager, here are 12 key ways to get your affiliate program out there and nail publisher discovery.

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Author
Imogen Beech

6 excellent examples of affiliate websites: the bloggers

Thinking about becoming an affiliate marketer? Or working with one to grow your business? To give you some much-needed inspiration, we’ve hunted down some of the most successful affiliate marketing websites run by bloggers. Let’s take a look at what we can learn from these successful affiliates.

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Author
Imogen Beech

6 excellent examples of affiliate websites: the big guys

Perhaps you’re toying with the idea of taking the leap into affiliate marketing. Or maybe you’re already a seasoned affiliate who's looking for ways to increase your income. Either way, these excellent examples of affiliate marketing websites are sure to provide you with the inspiration you need.

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