Get the inside scoop on everything to do with finding, developing and maintaining strategic partnerships.
A joint venture partnership is, arguably, the messiest and most legally entangling type of strategic partnership there is. But let’s be honest: nothing that’s worth doing comes without risks and challenges!
The chances are that you’ve heard of outsourcing. But what exactly is it? And how can brands use it strategically to save time, save money and gain expertise?
Joint product partnerships are all about teaming up with a partner to create new products or improving existing ones. We've selected our favourite product partnership examples to give you some inspiration for your own collaborations. Chances are you’ll recognise at least a few.
A lot of the time, strategic partnerships involve two companies working together to market their brands or products. But why not go a step further and team up with a partner brand to launch new products or improve existing ones? That’s exactly what a joint product partnership is all about.
A successful partnership depends upon stellar partnership management from the word go. After all, partnerships don’t just run themselves! With that in mind, we’ve listed 10 key traits of an excellent partnership manager.
Affiliate marketing as we know it relies heavily on the internet, cookies and tracking links. But depending on how you look at it, the principles behind affiliate marketing have been around since long before the dawn of the internet. So, when did affiliate marketing actually start? Our brief timeline should help to shed some light.
Want to become an affiliate marketer? Whether you want to earn an affiliate income from writing blogs, making YouTube videos or growing your Instagram account, here are the steps you’ll need to take.
Do you need to designate a team to acquiring and managing new partners? Or could you just leave it to the head of growth or marketing? While only you can answer that question, we’ve taken a look at how growing a partnership team can help your partnerships (and your business!) thrive.
We bang on all the time about what the right strategic partner can achieve for your brand. But we know what you’re thinking: there’s no point in any of that if you don’t have a clue how to actually find strategic partnerships! To help you out, we’ve revealed the 15 easiest ways to find strategic partners – focusing primarily on partner marketing.
Without affiliate links, affiliate marketing just wouldn’t work. But an undisclosed affiliate link can be a legal nightmare! Here, we’ll take a look at why affiliate link disclosure is so important, and reveal some fun examples.
Despite being relatively new, influencer marketing has become central to most brands’ marketing efforts. Yet if you take any influencer marketing platform, you’ll find that 90% of the influencers listed are Instagrammers. And there are some fundamental problems associated with paid partnerships on Instagram.
Just what does a charity-corporate partnership look like? Well, since the term can incorporate any kind of partnership between a business and a charity, the sky's the limit! To give you some inspiration, we’ve listed 7 charity partnership examples that have really nailed it.
40% of businesses claim that partnerships with charities are important to their business agenda. Meanwhile, a third state that partnering with charities is ‘very important’ to them. But why is everyone jumping on the bandwagon?
Whether you’re watching the junior football tournament down the road or bingeing on The X Factor, you’ve probably become accustomed to seeing sponsors’ logos staring back at you in every walk of life. We've selected our favourite sponsorship marketing examples.
A whopping $65.8 billion was spent on sponsorship globally in 2018 – up from $60.1 billion just two years before. But despite this sizable market, we’d argue that sponsorship is an effective marketing strategy that’s still underestimated and underutilised.
This month saw the release of Forrester's channel software tech stack for 2021 – a list of the tech that helps companies to find, onboard, execute, manage and measure partnerships. This year’s list includes 183 companies (including Breezy!) who together generated a whopping $2.8 billion in revenue in 2020.
Think back to the last movie you watched. Did you spot any product placements? Whether you notice it or not, product placement is taking place all around you, all the time. Read on to reveal the best product placement examples.
Product placement is a fast-growing marketing technique that has a proven record for getting results. Here, we’ll take a look at what it is, why it works and who’s doing it well.
No matter what kind of loyalty program you look at, at the centre of them all is one heavenly word… rewards. To give you and your brand some inspiration, we’ve listed the 10 best loyalty marketing examples that make use of rewards partners. Enjoy!
Are you looking to boost retention? Encourage your customers to make higher-value purchases? Increase customer-to-customer referrals? Whatever’s on your wishlist, the results probably aren’t going to magic themselves out of thin air. Here's where an incentive marketing partnership comes in.
If you’re wondering what all the fuss is about strategic partnerships, wonder no more. We’ve compiled a selection of the most interesting, absurd and downright amazing strategic partnership stats from all over the web that prove just how awesome partnerships really are.
With 49% of consumers depending on influencer recommendations (according to Influencer Orchestration Network), influencer marketing is fast becoming a vital part of any brand’s partnership strategy. If your plan is to hop aboard and form some successful influencer partnerships, we’ve listed the best influencer marketing platforms to help.
Haven’t yet made a referral agreement a key part of your marketing strategy? We have an inkling that’s all about to change. Not only do referrals influence up to 50% of all purchasing decisions, but customers who’ve come through referrals also bring in profit margins that are around 25% higher!
Looking to enter new markets? Boost conversion? Grow your sales pipeline? Whatever your business goals, a distribution marketing partnership may just be the ticket you need.
To give you a little bit of inspiration, we’ve taken a look at five fantastic co-branding examples. From jumping out of a helium balloon to encouraging kids to exercise, these brands have created waves with their creative approaches to co-branding partnerships. Here’s what we can learn from them.
The likelihood is that you’ve heard of co-branding. After all, it’s one of those terms that gets thrown around left, right and centre whenever anyone even mentions strategic partnerships. And it seems to work for all the big guys (Red Bull, Intel, Apple…need we say more?). But what exactly is it?
We’ve listed seven of our favourite pieces of content that have been born out of strategic content partnerships. From charities to newspapers, fashion brands to tech companies, these businesses have collaborated to create content that they could only ever have dreamed of creating alone.
The chances are that if you own a business, you’ve already engaged in content marketing in one way or another. In fact, it's been used by businesses since as far back as the 18th Century! But in today’s world, a content marketing strategy is almost synonymous with partnerships.
We’re going to talk straight with you: over half of strategic partnerships fail. Depressing, right?! However, looking just at the odds implies that whether or not your partnership survives is down to chance alone. Which of course, we know is nonsense. Here's how to avoid those common pitfalls and develop successful strategic partnerships.
Forming and maintaining partnerships takes careful planning, dedication and commitment. So the worst thing you could possibly do is leap into a strategic partnership with a brand that’s just not right. Here's how to create partnerships that are right fit for your brand.
If you've nailed down your affiliate program's offering, then it’s time to spread the word. From using the powers of social media to employing an affiliate manager, here are 12 key ways to get your affiliate program out there and nail publisher discovery.
Perhaps you’re toying with the idea of taking the leap into affiliate marketing. Or maybe you’re already a seasoned affiliate who's looking for ways to increase your income. Either way, these excellent examples of affiliate marketing websites are sure to provide you with the inspiration you need.
Thinking about becoming an affiliate marketer? Or working with one to grow your business? To give you some much-needed inspiration, we’ve hunted down some of the most successful affiliate marketing websites run by bloggers. Let’s take a look at what we can learn from these successful affiliates.
Affiliate marketing is one of the most underrated but effective forms of marketing to have graced our planet. Here's how you can use it to grow your business (if you have a product to sell) or earn passive income (if you don’t).
Take a look at any successful brand and we bet a strategic partnership (or two!) has been key to their success. If you haven’t yet thought about investing in a partnership program, here's everything you need to know to get started.
What makes a great affiliate program? Is it high commission rates, a huge choice of affiliate products or cookies that last forever?
