Make the Breezy blog your one-stop guide to partnerships

Get the inside scoop on everything to do with finding, developing and maintaining strategic partnerships.

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Imogen Beech

Strategic partnership news: November

The Christmas lights are going up and tubs of Celebrations and Quality Streets are stacked high in the supermarkets. Whether it’s too early to get into the festive spirit or not is debatable, but one thing that can never come soon enough is… our monthly partnership news roundup!

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Imogen Beech

10 of the best partner marketing examples

Partner marketing is an umbrella term that includes any type of strategic partnership centred around marketing. Here, we’ve shared our favourite examples that span the whole range of what partner marketing can look like.

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Imogen Beech

Your complete partner marketing guide

A whopping 75% of world trade flows indirectly, according to Forrester, making channels, partnerships and alliances crucial. But what actually is partner marketing? And how does it work?

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Imogen Beech

5 out-of-this-world comarketing examples

With a comarketing campaign, brands can leverage one another’s reach and reputation to create a marketing campaign with double the impact! But who’s doing it really well? Here are some of our favourite comarketing examples.

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Imogen Beech

What is comarketing? Your complete comarketing guide

If you negotiate, manage or read about strategic partnerships, the chances are you’ve heard the word ‘comarketing’ crop up here and there. But what exactly is it?! If you’re looking for answers, you’re in the right place.

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Imogen Beech

Strategic partnership news: October

The days may be getting shorter, but partnership managers seem to have been as busy as ever forming exciting new partnerships that we can’t wait to tell you about. Here’s a selection of our favourites.

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Imogen Beech

5 totally awesome seasonal partnership examples

Whether you’re looking to leverage the magic of Christmas, the romance of Valentine’s Day, the chaos of half-term or the purchasing frenzy of Black Friday, a seasonal partnership is a trick you’ll want to have up your sleeve. Here are 5 totally awesome seasonal partnership examples for some inspiration.

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Imogen Beech

Partnerships make you stronger: A lesson from Facebook’s outage

On the 4th of October, Facebook had its worst-ever outage as its platforms were down for nearly six hours. They're now back up and running, but we think there’s an interesting lesson that can be applied to anyone who runs a business.

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Imogen Beech

Strategic partnership news: September

In this second instalment of our monthly strategic partnership news roundup, we’ll introduce you to some groundbreaking partnerships and industry updates to have emerged during the month of September. From Uber Eats nabbing one of Deliveroo’s partners to Volvo helping the Eden Project to reduce carbon emissions, here are our top picks.

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Imogen Beech

How to leverage seasonality for your business with seasonal partnerships

Seasonal partnerships are all about leveraging seasonality to boost your income during those busy times of the year and encourage more sales during those quieter ones. Here, we’ll cover some top tips about forming seasonal partnerships that will help you to grow your brand.

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Imogen Beech

How to maximise your Black Friday affiliate marketing

Everyone loves a good deal. And Black Friday is when consumers are going to be on the hunt for the best deals they can find. So, if you’re an affiliate marketer, it’s a great opportunity to boost your affiliate income.

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Imogen Beech

How to be a successful partnership manager

Being a successful partnership manager isn’t just about learning how to do the job and then carrying it out for the rest of time. Instead, you’ll need to keep up with changes in best practice, the latest advances in technology and the forever shifting partnerships landscape.

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Imogen Beech

Strategic partnership news: August

In our new monthly partnership news roundup, we’ll showcase some of the month’s most interesting and innovative partnerships. All you have to do is make yourself a cuppa and scroll through our summary to keep your finger on the partnerships pulse.

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Imogen Beech

Balancing SEO and affiliate marketing: 5 top tips

SEO has a conversion rate that’s seven times higher than any other traffic source in affiliate marketing. So, it's important to understand how to make SEO and affiliate marketing work together in harmony. Follow our five top tips to nail it.

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Imogen Beech

Finding a niche in affiliate marketing: the dos and don’ts

Some affiliates swear by choosing a niche that you know and love. Others say you should be more tactical and choose a niche that’s highly profitable. Here are the dos and don'ts so you can choose a niche that ticks all the boxes.

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Imogen Beech

How to make money affiliate marketing on Instagram

Instagram can be a fantastic platform for affiliate marketing. However, there are some quirks of the platform that can make getting rewarded for paid partnerships on Instagram just a little bit challenging. With that in mind, here’s how to make money affiliate marketing on Instagram.

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Imogen Beech

How to make money as an affiliate without a website: 6 proven methods

If you’re contemplating becoming an affiliate marketer, the first thing you’ve probably thought about is starting an affiliate website. But did you know that you don’t actually need a website to carry out affiliate marketing?

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Imogen Beech

How to make money with affiliate marketing: 11 simple tips

You can’t just become an affiliate marketer and expect the cash to come rolling in automatically. Instead, making money with affiliate marketing requires careful consideration. To help, we’ve listed our top 11 tips about how to make money with affiliate links.

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Imogen Beech

How to nail your partner ecosystem strategy

The latest buzzword among industry leaders, partner ecosystems are no longer just a ‘nice to have.’ Rather, they’ve become a crucial tool for staying ahead of your competition in a fast-moving market and preventing your business from becoming vulnerable to disruption.

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Imogen Beech

What is a partner ecosystem and why should you want one?

The chances are you’ve heard the term ‘partner ecosystem’ of late. But what exactly is it? Why should you want one? And is it possible that you already have a partner ecosystem without even realising it?! We'll answer all your burning questions here.

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Imogen Beech

Should I run an in-house affiliate program or use an affiliate network?

So you’ve decided to create an affiliate program for your business. Congrats! But now you’ll need to decide whether to run an in-house affiliate program or to use an affiliate network. To make matters easier for you, we’ve laid out the main differences and the pros and cons of each.

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Imogen Beech

How to create an affiliate program for your business

If you want to benefit from the growth that affiliate marketing can bring your business, you’ll need to set up an affiliate program first. Here, we’ll look at how to create an affiliate program for your business. And, just as importantly, how to create an affiliate marketing program that affiliates actually want to join.

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Imogen Beech

How to run a Partner Search on Breezy

Wandering how to use Breezy to find the most relevant partners for your brand? Here, we’ll look at how to run a Partner Search that has the best possible chance of generating you high-value Leads, Prospects and ultimately, Partners.

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Imogen Beech

How to choose the best affiliate link tracking software

It’s not enough just to set up an affiliate marketing program. You’ll need the technology that allows you to run and manage it, as well as a way of attributing sales to the affiliates who’ve promoted your products. That’s where affiliate link tracking software comes in.

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Imogen Beech

6 famous joint venture examples

Does BMW Brilliance ring any bells? How about MillerCoors? You must have heard of the streaming platform, Hulu? Well, all three of them have one thing in common – they’re joint ventures!

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Imogen Beech

The big joint venture guide

A joint venture partnership is, arguably, the messiest and most legally entangling type of strategic partnership there is. But let’s be honest: nothing that’s worth doing comes without risks and challenges!

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Imogen Beech

The 5 best product partnership examples

Joint product partnerships are all about teaming up with a partner to create new products or improving existing ones. We've selected our favourite product partnership examples to give you some inspiration for your own collaborations. Chances are you’ll recognise at least a few.

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Imogen Beech

The definitive guide to joint product partnerships

A lot of the time, strategic partnerships involve two companies working together to market their brands or products. But why not go a step further and team up with a partner brand to launch new products or improve existing ones? That’s exactly what a joint product partnership is all about.

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Imogen Beech

10 traits of an excellent strategic partnership manager

A successful partnership depends upon stellar partnership management from the word go. After all, partnerships don’t just run themselves! With that in mind, we’ve listed 10 key traits of an excellent partnership manager.

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Imogen Beech

When did affiliate marketing start? A brief history

Affiliate marketing as we know it relies heavily on the internet, cookies and tracking links. But depending on how you look at it, the principles behind affiliate marketing have been around since long before the dawn of the internet. So, when did affiliate marketing actually start? Our brief timeline should help to shed some light.

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Imogen Beech

How to become an affiliate marketer in 6 simple steps

Want to become an affiliate marketer? Whether you want to earn an affiliate income from writing blogs, making YouTube videos or growing your Instagram account, here are the steps you’ll need to take.

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Imogen Beech

5 ways that growing a partnerships team can help your business thrive

Do you need to designate a team to acquiring and managing new partners? Or could you just leave it to the head of growth or marketing? While only you can answer that question, we’ve taken a look at how growing a partnership team can help your partnerships (and your business!) thrive.

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Imogen Beech

How to find strategic partnerships: 15 easy ways

We bang on all the time about what the right strategic partner can achieve for your brand. But we know what you’re thinking: there’s no point in any of that if you don’t have a clue how to actually find strategic partnerships! To help you out, we’ve revealed the 15 easiest ways to find strategic partners – focusing primarily on partner marketing.

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Imogen Beech

How does a paid partnership work on Instagram? (and 3 reasons it often doesn’t)

Despite being relatively new, influencer marketing has become central to most brands’ marketing efforts. Yet if you take any influencer marketing platform, you’ll find that 90% of the influencers listed are Instagrammers. And there are some fundamental problems associated with paid partnerships on Instagram.

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Imogen Beech

7 impactful charity partnership examples

Just what does a charity-corporate partnership look like? Well, since the term can incorporate any kind of partnership between a business and a charity, the sky's the limit! To give you some inspiration, we’ve listed 7 charity partnership examples that have really nailed it.

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Imogen Beech

How to create impactful charity partnerships (and why bother)

40% of businesses claim that partnerships with charities are important to their business agenda. Meanwhile, a third state that partnering with charities is ‘very important’ to them. But why is everyone jumping on the bandwagon?

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Imogen Beech

6 incredible examples of sponsorship marketing

Whether you’re watching the junior football tournament down the road or bingeing on The X Factor, you’ve probably become accustomed to seeing sponsors’ logos staring back at you in every walk of life. We've selected our favourite sponsorship marketing examples.

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Imogen Beech

From TV to sports: the complete guide to sponsorship marketing

A whopping $65.8 billion was spent on sponsorship globally in 2018 – up from $60.1 billion just two years before. But despite this sizable market, we’d argue that sponsorship is an effective marketing strategy that’s still underestimated and underutilised.

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Imogen Beech

Forrester’s channel software tech stack for 2021

This month saw the release of Forrester's channel software tech stack for 2021 – a list of the tech that helps companies to find, onboard, execute, manage and measure partnerships. This year’s list includes 183 companies (including Breezy!) who together generated a whopping $2.8 billion in revenue in 2020.

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Imogen Beech

18 ingenious product placement examples

Think back to the last movie you watched. Did you spot any product placements? Whether you notice it or not, product placement is taking place all around you, all the time. Read on to reveal the best product placement examples.

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Imogen Beech

What is product placement and why should I care?

Product placement is a fast-growing marketing technique that has a proven record for getting results. Here, we’ll take a look at what it is, why it works and who’s doing it well.

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Imogen Beech

Why partnerships are what your incentive marketing strategy is crying out for

Are you looking to boost retention? Encourage your customers to make higher-value purchases? Increase customer-to-customer referrals? Whatever’s on your wishlist, the results probably aren’t going to magic themselves out of thin air. Here's where an incentive marketing partnership comes in.

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Imogen Beech

104 stats you never knew about strategic partnerships

If you’re wondering what all the fuss is about strategic partnerships, wonder no more. We’ve compiled a selection of the most interesting, absurd and downright amazing strategic partnership stats from all over the web that prove just how awesome partnerships really are.

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Imogen Beech

12 best influencer marketing platforms

With 49% of consumers depending on influencer recommendations (according to Influencer Orchestration Network), influencer marketing is fast becoming a vital part of any brand’s partnership strategy. If your plan is to hop aboard and form some successful influencer partnerships, we’ve listed the best influencer marketing platforms to help.

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Imogen Beech

Referral marketing: how to make a referral agreement work for your business

Haven’t yet made a referral agreement a key part of your marketing strategy? We have an inkling that’s all about to change. Not only do referrals influence up to 50% of all purchasing decisions, but customers who’ve come through referrals also bring in profit margins that are around 25% higher!

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Imogen Beech

5 fantastic co-branding examples

To give you a little bit of inspiration, we’ve taken a look at five fantastic co-branding examples. From jumping out of a helium balloon to encouraging kids to exercise, these brands have created waves with their creative approaches to co-branding partnerships. Here’s what we can learn from them.

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Imogen Beech

The complete guide to co-branding partnerships

The likelihood is that you’ve heard of co-branding. After all, it’s one of those terms that gets thrown around left, right and centre whenever anyone even mentions strategic partnerships. And it seems to work for all the big guys (Red Bull, Intel, Apple…need we say more?). But what exactly is it?

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Imogen Beech

7 excellent examples of content marketing partnerships

We’ve listed seven of our favourite pieces of content that have been born out of strategic content partnerships. From charities to newspapers, fashion brands to tech companies, these businesses have collaborated to create content that they could only ever have dreamed of creating alone.

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Imogen Beech

Why partnerships fail (and how to develop successful strategic partnerships!)

We’re going to talk straight with you: over half of strategic partnerships fail. Depressing, right?! However, looking just at the odds implies that whether or not your partnership survives is down to chance alone. Which of course, we know is nonsense. Here's how to avoid those common pitfalls and develop successful strategic partnerships.

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Imogen Beech

Finding the right fit: creating strategic partnerships that work for your brand

Forming and maintaining partnerships takes careful planning, dedication and commitment. So the worst thing you could possibly do is leap into a strategic partnership with a brand that’s just not right. Here's how to create partnerships that are right fit for your brand.

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Imogen Beech

How to find affiliate marketers in 12 easy steps

If you've nailed down your affiliate program's offering, then it’s time to spread the word. From using the powers of social media to employing an affiliate manager, here are 12 key ways to get your affiliate program out there and nail publisher discovery.

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Imogen Beech

6 excellent examples of affiliate websites: the big guys

Perhaps you’re toying with the idea of taking the leap into affiliate marketing. Or maybe you’re already a seasoned affiliate who's looking for ways to increase your income. Either way, these excellent examples of affiliate marketing websites are sure to provide you with the inspiration you need.

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Imogen Beech

6 excellent examples of affiliate websites: the bloggers

Thinking about becoming an affiliate marketer? Or working with one to grow your business? To give you some much-needed inspiration, we’ve hunted down some of the most successful affiliate marketing websites run by bloggers. Let’s take a look at what we can learn from these successful affiliates.

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Imogen Beech

What are the 15 types of strategic partnership?

Take a look at any successful brand and we bet a strategic partnership (or two!) has been key to their success. If you haven’t yet thought about investing in a partnership program, here's everything you need to know to get started.