Gemma Lavers

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Articles by Gemma Lavers

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Gemma Lavers

7 Successful startup partnership examples

It’s not always easy to navigate the world of partnerships as a startup. Sometimes it can feel like you’re making no progress at all, or even that you’re going in the wrong direction. If you do feel like this, this blog might just be the one to get you inspired again.

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Gemma Lavers

Strategic partnership news: February

February. The shortest month of the year, but the one we seem to pack the most into. After all, February is the month of love, so it’s only fitting that brands around the world are taking their relationships to the next level by partnering up.

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Gemma Lavers

10 Tips for successful partnerships in 2022

You might have jumped the hurdle of finding the perfect brand to partner with. The next hurdle you’ll have to jump is strategising how you plan to make this partnership successful. Here are our ten top tips to make sure you’re getting the most out of your partnerships in 2022.

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Gemma Lavers

Affiliate marketing vs influencer marketing: which fits my business the best?

Affiliate marketing and influencer marketing are both channels that can help you reach new audiences, increase brand awareness and boost sales. So, they’re very similar and share many overlaps. However, there are some differences between them. Here, we’ll break down those differences and help you to understand which could fit your business best.

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Gemma Lavers

Strategic partnership news: January

For many, January can be a long and slow month. But for brands across the world this is one of the busiest months of the year. The Christmas slump is well out of the way, and businesses are open and ready to embrace new strategic partnerships which may come their way.

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